A hotel chain is a group or series of hotels across different locations that are partially or wholly owned by one company. The management, administration, promotion, and marketing of the hotels in the chain are conducted by the same company. Some hotels exist as hotel chains in different parts of the world making them the shakers and movers of the hospitality industry.
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Wyndham Worldwide is the biggest hotel chain in the world by the number of hotels, having 8,092 hotels in 66 different countries found on six continents. Initially, Wyndham was founded in 1981 by Trammell Crow in Dallas, Texas, as Wyndham Hotel Corporation but was later redeveloped as Wyndham Worldwide in 2006. The headquarters for Wyndham Worldwide is based in Parsippany-Troy Hills in New Jersey, United States. Wyndham Worldwide prides itself with more than 40,000 employees and their numerous hotels under 15 brands. The Wyndham group is best known for rewarding its frequent customers with loyalty points in over 7,700 Wyndham hotels worldwide, offering free airline tickets, gift cards, free nights, and much more. In 2013, Wyndham worldwide had revenues of $ 5,009.0 million and total assets valued at $ 9,741.0 million.
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Founded in 1927 by John Willard Marriott as Marriott Corporation, Marriott International is the world's third-largest chain of hotels with 5,974 hotels in more than 110 countries. The multinational diversified hospitality company with over 199,929 employees is currently headed by Bill Marriott, a son to John Marriott. The company's headquarters are based in the Washington DC suburb of Bethesda, Maryland. Marriott International was incorporated following the division of Marriott Corporation into two companies, the Host Marriott Corporation, and Marriott International. Aside from luxury and hospitality, Marriott International also involves itself in social issues such as poverty eradication, community development, childcare, environment, and global diversity.
Hilton Worldwide founded in 1919 in Cisco Texas by Conrad Hilton is an American multinational hospitality company currently headed by Christopher J. Nasseta. Hilton Worldwide is the fifth largest hotel chains in the world with 4,727 hotels in 104 countries and territories. With 14 brands across different market sectors, Forbes ranked Hilton Worldwide number 36 among the United States largest privately held companies before their IPO in December of 2013. The company's headquarters are situated in Beverly Hills, California, and it prides itself on having approximately 164,000 employees in 2015. Hilton Worldwide has a total of 4,922 hotels as of December 2016.
Best Western Hotels
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Best Western International is the seventh-largest hotel chains in the world with 4,196 hotels and motels worldwide, half of which are located in North America. Best Western International is currently headed by CEO David Kong and was founded in 1946 by M. K. Guertin. Best Western International is considered one of the fastest-growing hotel chains in Asia and the Middle East with a revenue of $6 billion in 2012. In 2011, Best Western customized its slogan to 'the world's largest hotel family' from 'the world's largest hotel chain'. The company also changed its branding system in 2011 to a new system with three tiers which include Best Western, Best Western Plus, and Best Western Premier. With about 1,254 employees in 2012, the company's headquarters are based in Phoenix, Arizona, in the United States.
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Chain Hotels Are Attractive To Customers
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Several factors make chain hotels attractive to customers. Due to their brand value, customers find it easy to trust such hotels for a comfortable and safe stay. Since most of these hotels have the same management, customers know what to expect in all the hotels of a chain after just staying in one of them. These hotels also offer numerous discounts and offers to their frequent customers which further encourage them to select such hotels for their stay.