Bet365 Company Information

Posted : admin On 07.03.2021
  1. Bet365 Company Information Search
  2. Bet365 Company Information Sheet
  3. Bet365 Company Information
  • It was said that bet365’s founder continues to manage the company. Also, known that Bet365 is the biggest employer in the city Stoke-on-Trent where the headquarters are based. If you watch the English Premier League, you should know that Bet365 is the owner.
  • BET365 GROUP LIMITED is a Private limited with Share Capital company based in BET365 HOUSE MEDIA WAY, STOKE-ON-TRENT STOKE-ON-TRENT, United Kingdom, which employs 11 people. The company started trading on the British market since 2001-06-26. Company registration number 04241161, It’s main line of business activity is Activities of head offices and the company is listed as Active - Accounts.

Founded in 2000 Bet365 is a gambling website available in 17 languages and 29
currencies with a unique history and company structure. While
similar companies established in the UK have since moved
offshore for a lower tax, Bet365 is privately-owned and based in
Stoke-on-Trent (Staffordshire, England, UK) where each of the
owners was born and raised. They are one of the largest gambling
sites in the world–larger than the online divisions of both
William Hill and Ladbrokes. As background information, we will
introduce their owners and cover their history.

Bet365 Ownership: The Coates Family

Bet365 is a family-owned business, 50.2% by Denise Coates. Her brother, John Coates, and her father, Peter, combined have 43.1% ownership; and the small remainder is taken by others. In addition to the Bet365 betting website, the company owns an 84.4% stake in the English Premier League franchise Stoke City FC, of which Peter Coates is the chair. The following is an agreement between the relevant bet365 company referred to below, ('bet365', 'us' or 'we'), and you ('you'), which contains the terms and conditions that apply to all members of the bet365 affiliate programme ('Agreement').

Bet365 is a family-owned business, 50.2% by
Denise Coates.
Her brother, John Coates, and her father, Peter, combined have
43.1% ownership; and the small remainder is taken by others. In
addition to the Bet365 betting website, the company owns an
84.4% stake in the English Premier League franchise Stoke City
FC, of which Peter Coates is the chair. As the story goes, he
was a bookmaker, and his daughter Denise headed up their online
expansion. While the origins of the site are vague, the story is
far more remarkable starting at the beginning with Peter Coates’

Peter Coates Bio

Peter Coates was born into poverty in 1938 in Stoke-on-Trent
(England, UK) as the youngest of 14 children. His father was a
miner and an avid fan of the local professional football team,
the Stoke City Potters. Peter left school at the tender age of
14 to work in an office, and perhaps made his father proud when
as a youth, he signed up to play with the Potters’ amateur team.
Not quite good enough to reach the highest level, he went on to
play football for the Goldenhill Wanderers and Kidsgrove
Athletic before giving up the sport in 1961 at the age of 23. He
then entered the service; and upon his release took a position
at Wimpy restaurants, where he reached the position of regional

Peter’s career as a businessman started in his late-twenties
when he founded Stadia Catering that provided catering services
to football grounds. Stadia merged with Lindley Catering in 1968
and Peter served as chair from 1968-2001. The confusion about
being a bookmaker comes from the fact that he was quite the keen
investor. He purchased a few betting shops in 1974 that would go
on to become the chain known as Provincial Racing, which through
future acquisitions grew to as many as 59 shops.

Provincial Racing was only one of many businesses tackled by
Peter. As mentioned, while owning these shops he was also chair
of Lindley Catering. Additionally, in 1983 he founded the radio
station Signal 1, and in 1989 he purchased a majority stake in
his favorite football club, Stoke City FC. He served as their
chair until 1997 before selling his shares in 1999 for £3.5
million. Peter didn’t stay away long! In May of 2006, Bet365
purchased back all the shares previously sold, and he resumed
the chair of Stoke City FC. As of today, he is currently listed
as the 25th richest man in football.

John and Denise Coates

Bet365 company information sheet

John and Denise Coates are Co-CEOs of Bet365 and two of the
most private individuals you’ll find in the gambling business.
Neither acquiesced to a single full interview until 9-years
after the Bet365 website had been launched. From what can be
gathered from these interviews, while a teenager, Denise worked
as a cashier in one of her father’s betting shops–to him a
small side business to the catering company that serviced
football grounds.

After receiving a first degree in econometrics from a local
university, Denise became the operating manager of the betting
shop franchise. She describes it as a handful of rubbish shops
that she was up for the challenge to improve. Her brother, John,
has stated in various interviews that working alongside Denise
in the late 1990’s, he saw how fast she caught on to the growth
of online betting and heard her keep repeating “this is what
we’re going to do.”

Bet365 Goes Online

In January of 2000, Denise Coates purchased the domain name from eBay for £10,000. At the time, she was working
as the managing director of her father’s betting shop chain
Provincial Racing. Curious timing how this all played out. Peter
had only months earlier sold his shares in Stoke City FC for
£3.5 million. He then mortgaged the betting shops, receiving a
£15 million loan from the Royal Bank of Scotland (RBS), which
was used to fund Bet365’s startup.

This was all happening at a time when Ladbrokes and William
Hill were entering the online arena with some hesitancy. The
much smaller franchise, Provincial Racing, and the Coates family
ownership were quick to go all-in, fully banking on the future
of Internet betting. With all work done from a portakabin, the
development was complete and went live in March,

The Original Bet365

The original Bet365 already was similar to what the company
is best known for today. Of course back in 2001, all online
bookmakers were accepting bets on horse racing; greyhounds;
English, Italian, German and Spanish soccer; and the major US
sports: football, basketball, baseball, and hockey. Bet365 took
it much further! Out of the gate, they offered odds on several
dozen additional soccer leagues as well as took bets on
athletics, bowls, boxing, cricket, cycling, darts, golf,
international basketball and hockey, formula 1, motorbikes,
NASCAR, pool, rugby, snooker, speedway, tennis, among other
sports. While today this sounds standard for a European
bookmaker, Bet365 was the first to have such an extensive
wagering menu. The idea was, by having so many markets and
leagues covered no matter where you live day or night, you’ll
always find bets on matches 24/7/365.

In addition to covering numerous leagues, the first version
of the website also included other features Bet365 is still
known for today. In fact, the famous channel 4/1 horse racing
offer–that can still be found today at–was an
original promo since the start. Initially, they also offered a
£20 free sport bet and a $25 casino bonus. Today much larger
bonuses for casino and sports are offered.

Perhaps the biggest draw to the site was trust. The website
displayed the following message on scroll:

“Bet365 is a division
of bet365 Group Limited, a leading UK licensed betting and
gaming group since 1974. Bet365 handles over 250,000 wagers per
week. The group also operates 59 land based betting offices in

Back then, there were a lot of betting sites owned by
shady companies based in the Caribbean. Even William Hill was
operating their online division offshore. Their UK base was a
very unique selling feature that certainly helped ease players’
minds about the legitimacy of betting online with Bet365.

How Bet365 Grew Massively

Today, Bet365 has 6 million customers in more than 200
countries. They employ over 1,700 people, making them the
largest private employer in Stoke. As a private company,
financial statements are not public record. We do know, however,
that Denise Coates earned £37.5 million in dividends over the
past three years alone and had a 2011 salary of £4.5 million.
It’s reasonable to assume that Bet365 is one of the ten largest
private companies in the entire UK. So how did a family owned
business grow to be so large?

The answer is the same story of Peter Coates, born into
poverty in 1938, and months before Bet365 launched selling his
shares in Stoke City FC for £3.5 million. What Peter did was
save enough to start a catering business and then invested over
and over again. He purchased a few betting shops, added more,
purchased stocks, and started other businesses. Thus, the short
answer is that Bet365 grew massive by constantly investing
profits back into the business. In the next section, we cover
some of these investments.

Bet365 Poker

In November of 2004, Bet365 added online poker to accompany
their sports and horse race betting and online casino.
Originally, their poker room operated on the Microgaming
Network; but in early 2007, they made the decision to change to
the iPoker network powered by Playtech. Over the years, they’ve
sponsored a small handful of professional players. The most
noteworthy was Danish Poker Pro Jesper Hougaard, who they signed
after the 2008 World Series of Poker (WSOP). In June of 2012,
they became the first poker site on the iPoker Network to launch
Sprint Poker, a popular variant of fast play poker similar to
Full Tilt Poker’s invention of Rush Poker (and what PokerStars
later introduced as Zoom Poker). Today, a 100% up to $1,000 sign
up bonus is available at

Bet365 Acquires Bowman Sportsbook

When it comes to the history of gambling sites, the oldest
both as a phone-in shop and online sportsbook is Intertops.
Otherwise, there weren’t many older than purchased
by Bet365 in November, 2006. A little on their history: back in
1985, their founder, Gary Bowman, started American Football
Pools from Manchester, England. Equipped with a UK bookmaker’s
license, he became the first to legally offer phone-in betting
to the United States.

In April of 1997, he moved his business to the Internet using
the domain, which targeted several countries and was
the first online sportsbook to include an affiliate program.
Initially, affiliates were paid a percentage of a player’s first
three deposits. While Bet365 would stop servicing US players
around the same time they purchased Bowmans, this sportsbook did
have many non-US players, including many from the UK. Bet365
made the decision in 2007 to migrate Bowman accounts to Bet365
giving them an instant boost in player volume.

Bet365 Adds Bingo in 2008

In 2008 Bet365 added Bingo to their platform. This now
expanded the gambling offers to sports betting, horse race
betting, online casino, poker, and bingo from a single website
log-in with a centralized player bank. Different from their
sports product, the bingo site is a skin much like their poker
room. It is licensed by the Gibraltar Regulatory Authority and
powered by Playtech using software known as Virtue Fusion. Other
known bingo rooms that use the same software include PaddyPower,
William Hill, and Ruby Bingo. A key to their bingo marketing
success has been the sponsorship of the popular UK soap
Emmerdale. As of today, new Bet365 bingo players from the UK can
claim £25 free just by making a first time deposit of only £5.

Bet365 Adds Languages and Currencies

In 2004, Bet365 added dozens of currencies to their website;
and for the first time made non-English languages available.
Originally their website was translated into German, Italian,
Danish, Swedish, Norwegian, and Chinese. Over the years, this
has been expanded to include Spanish, Greek, Polish, Portuguese,
Romanian, Czech, and Slovak with limited Japanese and Russian
support. The available account currencies include EUR, CZK, GBP,
and BGN.

Mobile Betting, Live Betting, Streams, and Vast Markets

Bet365 truly became as massive as they are today by
constantly investing in the latest innovations and expanding
their markets. In 2005, they sold their 59 betting shops to
Coral for £40 million and began to focus exclusively on Internet
business. From here Bet365 has been near first, and perhaps
best, with all online betting innovations. Their mobile betting
platform is extremely versatile and works with Blackberry,
iPhone, iPad, Android, Nokia, and most other devices.

The Bet365 betting markets are truly second to none. Here
you’ll find betting opportunities on all major US and European
sports leagues plus hundreds as remote as Latvia Virsliga
women’s floor ball and English Super8 volleyball. Their
specialty is live in-play betting, and many matches are streamed
right from their website accompanied by menus featuring match
5 bingo bonus games. winners and dozens of propositions.

To conclude, it is worth mentioning the significance of the
fact that Bet365 remains based in Stoke. Most competitors
operate from low-tax districts such as Isle of Man, Gibraltar,
Alderney, Malta, or the Caribbean. In a 2012 interview, Denise
Coates stated,

“Why Stoke? It’s a simple answer: it’s where I’m
from. We began in a portakabin on a car park near one of the
betting shops. It’s to a large extent an accident of birth. As
to why we have stayed here when every other major competitor is
based in a lower tax jurisdiction, that’s a more difficult
question to answer logically.”

Denise went on to explain that her family is what has been
most important to her and how she hated to travel away for
business if she could afford not to. While some of the logic is
mysterious, there’s 1,700 people employed in the city benefiting
from Bet365 remaining regional. Also, as a result of the
profound commitment to keeping such a massive business local,
and for his contributions to local football as well, Peter
Stokes has been granted an honorary degree from Keele
University. This came in 2011–not bad for a man who left school
at the age of 14 to go to work.

Perhaps the story of Bet365 would be told differently if any
of their business dealings had the slightest bit of shadiness.
However, Bet365 has always paid players very fast while
providing great customer support. It is a unique gambling site,
and it is well worth opening an account. Considering the
plethora of bonuses available at, there’s no reason
not to give this remarkable Stoke-based company a try.

Bet365 History Summary

  • Founders:
    • Peter Coates
    • John Coates
    • Denise Coates
  • In 2000 Bet365 goes online
  • In 2004 started to offer poker online
  • In 2005 decided to focus only on internet business
  • In 2008 they added Bingo to their network
  • In 2011 started to push mobile betting


  • In July 2014 Bet365 recorded a significant year-on-year
    increase in operating profit. In the 12 month period ending
    March 31, 2014, the company made profits of £320.9 million.
    This represented over an 80% increase on the previous 12
    months profits of £179 million. Total revenue had increased
    by nearly 40%, to £1.3 billion, based on customer wagering
    of over £26 billion.
  • Also in July 2014, Bet365 founder, Denise Coates,
    announced that £105 million of those yearly profits was
    being donated to the Bet365 Foundation to support charities.
  • In 2017, Denise Coates became the highest paid executive in UK with her £217m salary.
  • In May 2018, Bet365 decided to increase their presence in Malta due
    to regulations in various jurisdictions. But they keep a strong commitment to Gibraltar.
  • Bet365 is one of the first bookmakers to offer esports betting

Bet365 Review – Our own opinion

We have used Bet365’s services for a long time, and our experience shows many things about the company. Firstly, let’s start with sports options. In Bet365 betting platform, there are many sports including football, basketball, tennis, baseball and others. During the years, we have tried many of them, and the result is that Bet365 offers various possibilities. But the sports section is not the only on the site. The company also provides casino and poker games.

We will continue to follow the news about Bet365 and inform you of the latest information about the company. Further on in this review, we share our experience with different parts of the services which every customer of Bet365 can find.

How do you register on Bet365?

Registering with Bet365 is simple and takes no more than a few minutes to enter your data and verify your account. In the steps below you will find detailed first-person information on how to create a new account with Bet365.

  1. First of all, I access Bet365’s website directly through this link;
  2. At the top right corner, I have found and clicked on “Join Now” button;
  3. A new window was loaded with the necessary blanks for me to fill in order to register;
  4. Carefully I filled out all the necessary information. This is important because Bet365 will need to verify the account;
  5. Make sure to check off that you are of legal age! If you wish you can check off the box to get regular email notifications from Bet365 (for bonuses and promotions);
  6. Once I have filled everything out, at the bottom I found a green button “Join Now” – then I clicked on it and the registration process was finished!
18+ T&C apply Play Responsibly.

How do we verify our account?

Please note that when you enter your data, you also choose your verification method. Bet365 offered me to verify my account through an ID, international passport or a driver’s license. Once I have created my account with Bet365, I received a welcome email. And once I made a deposit, played and, for argument’s sake, won a certain amount, Bet365 required me to verify my account.

I had to send Bet365 a scanned copy of the document which i marked upon registration. The scanned copy must match the personal data provided through the registration process.

Where do I click in order to verify my account? What do I choose?
To verify my account I chose from the menu on the right: Service ->Members ->My Account ->Verification or Identification.

How to verify my acccount?

Here are the two easiest steps I took for identification on Bet365:

  1. Step – Sent a scanned copy of my ID card (one scanned copy of the back and one scanned copy of the front).
  2. Step – Sent another scanned copy, this time it was my passport (driver’s license is an option too).

Bet365 implemented these two verification requirements due to increased attempts for personal data fraud.

After a brief review, Bet365 sent me an email congratulating on successful verification.

What should we do if we forget our password?

Password recovery is simple and takes only several steps. I have tried the process and here is the result. I had entered Bet365’s website, and at the right corner I found a button – “Lost Login?.”

Once I had clicked on it, a new window loaded where I needed to fill out my username, email, the 4-digit code and, of course – my date of birth.

I entered all the information correctly and then Bet365 sent me an email with steps on how to recover my password. After that, I had redirected to a new window with a place to fill out the new password.

Design and structure of the website

Bet365’s website is extremely stylized and well-structured. I found that the company has kept to the clean lines and bilateral menus. , and you can easily see the subsection or match which you desire.

The website features the primary colours of the brand wherein the colour green prevails along with the yellow marking of the odds and betting options — the names of the teams displayed with the colour grey. At the time of the review, in the menu on the left, I saw the types of sports, and at the bottom of the page, there were contact forms, information about the bookmakers and a list of frequently asked questions.

The amazing load speed and odd dynamic changeover impressed me. Bet365 has a multimillion database in real-time, and the time it takes for live meets to be updated, according to my view, is less than 2 seconds.

Structure and lay-out of Bet365’s menus

Many of the players, especially those who are new to the site get pretty stressed out when they first open the website. At first, it may seem challenging to manoeuvre through, but only after a few minutes you will learn everything there is to know about the site and be able to go through all the menus.

1. The main horizontal menu
The main menu is displayed at the top of the page (horizontally) where you can switch between different sections. When I last checked the site, these sections were available – Sport, In-play, Casino and Poker. All of them gave me different options when i had clicked on them.

2. A menu with all available sports
On the left side of the page, I found a menu including all available sports on Bet365. Besides all the sports, the bookmaker frequently adds current tournaments such as Championship League, European tournaments, Copa America or the World cup. That menu gave me the chance to navigate through all sports. When I make a choice, I see that in the middle of the page all meets of the particular sports are loading., and in the middle of the page, a menu will load where you will be able to see all meets of the particular sport, organised by dates, tournaments and countries.

3. The Central menu
If I am on the main page of the website, I see that in the central menu are all meets which are streaming live. Also, in the middle are emphasised those championships that are figured to be of greater interest to players.

From the central menu, I can also make a quick selection of a sport that I wish, as well as place my bets on different markets, which will show in my electronic card.

4. Registration menu, Bet-Slip and bonus offers
On the right side of the page are essential fields – for logging in and creating an account. At the top right corner I have noticed the buttons for a language change, change of the odd, and from “Services” I can read more on promotions, responsible betting, or I can go through the “My account” section.

The electronic card showing each selection and the placed bet will appear in the fields on the right. And underneath are usually smaller windows showing the most current bonus offers.

Underneath that are the most bet on meets streaming live. Here I see what the score is as well as what minute the match is on without having to browse through the menus.

5. The menu at the bottom

That is the last part of the website – the so-called footer menu. In my previous revision, I noticed this menu features buttons for quick access for contacting Bet365, information on deposits and withdrawals as well as frequently asked questions. From this section, I also found information on mobile services offered by Bet365 for smartphones and tablets. At the very bottom, I also found information on the licenses. Bet365 has, as well as links to the latest promotions.

How popular is this bookmaker according to Google?

From the next column you can see what the interest towards this bookmaker has been with time according to Google Trends, compared to other bookmakers. The column shows a timeline from 2004 to today. Of course, under this column, you can find tendencies according to Google for local searches and related terms.

You can see for yourself the tempo with which Bet365 is growing compared to other competitors in this business. The company has doubled, even tripled its income and resources over the past ten years. It is a clear example of what Bet365 means to the business.

Sports Betting

It is the most robust feature of Bet365. Here I found a wide variety of sports and betting suggestions. All main tournaments and leagues are covered here as well as divisions and subgroups of almost any sport.

The sports bettings put under the section that generates the most significant interest and is most visited by clients of the bookmaker. Bet365 are popular with their sports bets, combinations of very high odds and a wide variety of markets. Once I had entered their website, on the left side, I saw all the sports which offered. At Bet365 I can bet on soccer, basketball, baseball, tennis, American football, golf, hockey, greyhounds, volleyball, virtual sports and many others. It is a huge advantage that there is a wide variety of betting combinations for all of the sports above (especially for soccer). I can also bet on half-time, number of cards, corners, throw-ins, goals and Handicap.

What kind of odds can we find?

Bet365 offers very high odds for meets in the “Sports” section. One of the reasons the company has taken over the world market is because on their platform they compare odds from all over the world and try to offer slightly higher ones to make even their most capricious clients happy. The odds are good not only for soccer matches but for other popular sports such as basketball, volleyball and tennis. The odds of live matches are also quite impressive.

What types of odds are available?

When I last reviewed the site, these types of odds were offered:

  • Fractional – Typically used in the United Kingdom, as well as players who live in Western Europe, Asia and Australia.
  • Decimal – A favorite type for most European players. This type of odd is used all over the world, but mostly in Eastern Europe.
  • American – The name speaks for itself. It is used in the United States of America, Canada, and a number of other countries.

From the upper right-hand corner I found a button – “Odds” which loads a drop-down menu to switch between the types of odds.

Different betting options and markets

Bets on Bet365 are not limited to the most popular ones – win, lose, or a tie. I saw more than 150 different betting suggestions for different markets. As I mentioned, aside from the most popular betting options, there is a variety of bets for sets, half-time and some others for each sport.

Regarding the favoured soccer, at Bet365 I found markets for the meets as bets on corners, throw-ins, number of cards, half-time, scoring of the first/last goal, Asian Handicap and many others. One of the most popular types of bet is that on a live game. The markets above are available for that as well, and a favourite of many players are the bets on turn-of-events, goal-goal or those on over or under a certain number of goals in the game.

Next to every meet there is a button showing the number of available markets.

If we look at the other sports, we will see that Bet365 has taken it upon themselves to include a maximum number of markets, and the betting options for live events are once again available. At Bet365 I can use the option Cash-out to stop my bets and see all of my selections in the electronic card as well.

Bet365 bonuses

For that moment, Bet365 offers welcome bonuses for sport and casino.

The bonus code BBCODE can be used during registration, but does not change the offer amount in any way.


Bet365 offers a service called “In-Play” bets which allow every player to bet on meets which are ongoing at the moment. In that section, I have the opportunity to follow the competition in real-time and also to bet on different variations for live odds and markets. In my view, Bet365’s advantage is that they use a technology which allows them to process and indicate changes in a particular match in only about a second. In this way, they can update the changes incredibly fast and in real-time.

Bet365 broadcast thousands of live events including sports from almost all countries as well as championships and leagues of those sports. The variety which they offer exceeds 100 offers for each meeting. Here the dynamic of the bets is far more significant and Bet365 offer odds which are exceedingly higher than those of their competition.

Pinnacle has a similar option for in-play bets, but their markets are limited only to 5-6 variants. Now you can register with them through the Pinnacle mirror link.


To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours. Also, if you want to try this option like me, you should know that you must place a bet of €0.50 for a win or €0.25 Each Way. This rule is valid for single and multiple bets.

Bet Slip with your selections

Bet Slip was implemented at Bet365 and soon after it was copied by other leading bookmakers as well.
I am talking about a dynamic electronic extra which indicated your chosen matches.
On this Bet-Slip, I can see the odds for every selection as well as its name. Also, the sum of the odds automatically calculated on this widget. This way I can see how much I can win based on the bet I have made.
The Bet Slip automatically displayed upon the selection of a particular match and the market for it.

Cash-Out option

I have to mention the incredible option to stop a bet which allows the players to pause an ongoing bet. In my experience, Bet365 has made it, so the cash-out option is available for almost any sport including second and third division matches. With the cash-out option, I can control the development of my bets and the amounts which are offered to me while my selections have not yet ended.

The cash-out option is updated instantly, and it doesn’t have significant delays between changes in a particular match, which in turn allows me to stop my bet at a higher odd. I use the cash-out option mostly for bets on soccer matches, tennis and the not any less popular basketball and volleyball.

Virtual sports

It is a relatively new, yet trendy section of Bet365. In it, I found virtual meets not only for soccer but for sports such as basketball, tennis and many others. A favourite for many Englishmen is a virtual horse and hound races. There are reasonable odds, and the event loads a lot faster.

Although these are bets placed on virtual sports, the winnings are real. The markets vary with each different sport, and often there are more surprises with virtual meets from which I have won much higher amounts.

Casino games at Bet365

The casino section of Bet365 offers a massive number of online games. I downloaded its casino client, and from there I could play hundreds of casino games. The more favoured games are card games, slots and video poker. Also, there are different bonuses, and for loyal clients, there are always promotions which increase their funds and allow them to make casino plays. Aside from all of the standard and some innovative games, Bet365’s casino also offers the so-called Live Casino.

A live casino with real dealers

This subcategory features all the known games, but the difference is that the game is live and there are real croupiers at the screen. When I last played at the live casino, the connection between the dealers and me made with high-resolution cameras which reflect the picture instantly. This way I have the opportunity to live out the fantasy of betting from home without needing to be in an actual casino.

Another advantage of this feature is that when I am playing with real dealers, I have a more significant chance compared to games played on electronic machines.


Bet365 offers its clients the chance to play Poker through their poker room, and one can take advantage of special bonuses. Here I also downloaded their Poker client, but I can play directly via their mobile poker application too. The advantage of the poker room is that I am using one of the most reliable poker platforms, and when I played with Bet365 for the first times, I was in poker rooms filled with players who are easy to beat. The level of the players is relatively low in comparison to Pokerstars, 888 or other poker clients. Please read carefully the T&Cs.

Deposits and Withdrawals

When we last checked the bookmaker’s payment methods, we noticed that Bet365 has numerous deposit methods as well as withdrawal ones. The good news is that there are no taxes for any of the methods. Here I used the most popular methods such as bank cards, as well as electronic wallets, or the so-called eWallet. Bank transfers are also available, but with them I had to wait just a few days, depending on whether they are business days or not.

A deposit at Bet365 is reflected almost instantly, whereas with the different withdrawal methods it can take anywhere from a bit longer for cards, several hours for electronic wallets and up to a week for bank transfers depending on whether or not the weekends overlap.

1. How do we make a deposit at Bet365?

In the steps, we will show you how to make a deposit at Bet365. For this, you must choose your desired payment method and follow the following steps:

  • First, I login to my account or if create a new one here;
  • Then, I click on the “Deposit” button at the top right corner!;

*Variant 2: I can make a deposit using the menu on the right – “Services” -> “Deposit;”

  • A new window will pop up so I can choose my desired payment method;
  • Then simply enter the necessary information;
2. How do we make a withdrawal at Bet365?

You can withdraw from your account using several different methods wherein your transactions are indicated anywhere from several hours to 5 days.

Here are the steps to withdrawing funds I use when I have accumulated a certain amount:

  1. I go to the top right of Bet365’s website;
  2. Then I make a choice from the menu “Services” ->Withdraw;
  3. Then I see the deposit method which I initially chose;
  4. I use the same method for withdrawal as for making a deposit;
  5. The next step I do is to enter the amount to withdraw and click “Make Withdrawal“;
  6. I wait the time for the transaction to be done;
  7. And that’s it!

Mobile version and applications

According to my experience, as with every other leading bookmaker, the brand also has developed a Bet365 mobile app for Android and iOS devices. Betting options, deposit and withdraw methods are almost identical with the mobile version of Bet365, as with the original one. The team at Bet365 has made sure to create a simple and easy to use a variant for smartphone or tablets users.

What is the difference between the mobile version of Bet365 and the applications?

Many clients use their device’s Internet browser to open the mobile version of Bet365 and place a bet. For this, it is necessary only to enter the address of the website and then will automatically direct to the mobile version of the bookmaker. The main characteristic of the mobile version is that it is compatible with all kinds of devices and resolution; it merely adapts for every device.

  • Advantage:
  • An advantage of using the mobile version of Bet365 is that there is no need to update anything (in comparison to the applications). I enter the web address, and I am instantly directed to the site even if I am using 3G or a slower connection. The mobile version does not depend on the platform I’m using (whether it is Android, iOS or Windows Phone) and it loads successfully on any operating systems.
  • Disadvantage:
  • A disadvantage is that I must always open my device’s Internet browser and enter the web address.
What about the mobile applications?

Things are a little different with mobile applications. For every different platform, a separate app required. As my last check shows, the mobile applications of Bet365 can be downloaded directly from their website or the official sites of iTunes. Another characteristic that stands out is that each application individually developed for a particular operating system and device.

  • Advantage:
  • An advantage is that there is no need to enter my device’s browser each time and the application has been created specifically for my device.
  • A disadvantage is that I have to update the mobile version all the time. This should be done to have all thefunctionality of the app.

Bet365 Affiliates

It is a program of Bet365 which allows anyone to become a partner of the brand and advertise them online. For this, you must go to the affiliate website of Bet365 and apply to be a partner, like I did. To use I had to fill out a form describing how I plan to advertise Bet365, what ideas I have and in the end, enter your website’s address.

Bet365 tolerate mostly applicants who include sites having to do with sports. So, if you have a website for predictions, bookmaker reviews or sports news and statistics, you will have a greater chance of being chosen as a partner of the brand.

When I was approved (if you do get accepted), Bet365 sent me an email verifying my birth date and asking me to log in to the affiliate site. There I found a wide variety of advertising materials – banners, promo texts, links to a different section of the website and of course my affiliate code! This code tells cookies that I have forwarded a visitor and said a visitor counted in Bet365’s system as being signed-up with me.

Bet365 Affiliates offer a detailed statistic of visitors, the number of registered players, the number of deposited funds and, of course, the clean-cut commission I have generated in my account.

From where do I join the Affiliate program?

Everybody can join the affiliate program from this website: There, you can find all information needed regarding the Bet365 Affiliate program.

About Bet365

Our inspections show that Bet365 is available in many languages like English, German, Bulgarian, Chinese, etc. That is proof that Bet365 operates in many markets. We cannot tell the exact number, but you can be sure they are many.

Except for our experience with the British bookmaker, we continuously research the Internet for any news about the company. According to them, we can note that Bet365 has a gambling license from the Government of Gibraltar, but the bookmaker is working hard to acquire permits from other countries too.

Bet365 Company Information Sheet

It has other exciting news about Bet365, which our research shows, connected with the ownership of the company. It was said that bet365’s founder continues to manage the company. Also, known that Bet365 is the biggest employer in the city Stoke-on-Trent where the headquarters are based. If you watch the English Premier League, you should know that Bet365 is the owner and the primary sponsor of Stoke City football club.

We will continue to follow the news about Bet365 and inform you of the latest information about the company. Further on in this review, we share our experience with different parts of the services which every customer of Bet365 can find.

Customer service


We have tried different methods to contact the operator’s support team. There are different options you can use – email, phone or directly through their live chat. The support team at Bet365 is available 24/7 to help you with problems you may have or professionally answer any question. Their customer support is a level above all other bookmakers and their response time via email takes no more than a few hours.

Bet365 Company Information

Bet365’s customer care is without a doubt one of the best and most professional that we have come across. Only experts are in-charge for the United Kingdom, and they will answer your inquiries almost instantly via chat or phone. If you are using email, then you might have to wait a few hours for a response. Below we have added more information on how to contact Bet365. Everything based on our own experience.


  • Phone
  • Fax
  • Help Center
  • Live chat
  • Email

Where are the headquarters of the company?

Bet365 has offices in different countries around the world, but the main building is located in Stoke-on-Trent. Tha address is Media Way, Stoke-on-Trent 5SZ, the UK. Here you can see a map with the exact location, provided by Google Maps.

Rating and Summary

Bet365 is, without doubt, one of the leaders in the world of internet betting. The bookmaker offers high odds, appealing bonuses and a wide variety of sports meets which stand out with their betting markets. Bet365 also has a casino section, poker room where you can make a deposit in seconds, using one of the many payment methods.

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